I look past the obvious to find the core of the problem, crafting holistic strategies where principles serve as visual architecture. By rooting aesthetics in functionality and sustainability, I ensure your message is felt and understood.

A sound structure is the gateway to beauty and conversation. Whether through a single icon or the mood of your typography, every detail must be intentional. I am here to elevate your brand’s voice while guiding you back to your own—teaching you how to stay regulated and aligned within a creative process that honors your well-being.

Services

  • Empathetic Discovery & Strategic Mapping
    Brand Nomenclature
    Visual Narrative & Identity
    Intentional Naming
    Trademark Search

  • Logo
    Type + Color Library
    Contextual Visuals
    Illustration + Pattern Design
    Print Collateral
    Package Design

  • Creative Art Direction
    Photography
    Product & Culinary Styling
    Sensory Storytelling
    Sourcing & Curation

  • Stationery & Correspondence Systems
    Illustration
    Editorial & Publication Design
    Branded Templates
    Experiential Menus & Collateral
    Merchandise & Apparel Strategy
    Production Stewardship
    Social Media Ecosystems

  • Product & Narrative Packaging
    Specialized design for Food and Wellness
    Unboxing Experience
    Intentional journey-mapping
    Sustainable Material Strategy
    Production Stewardship

  • Human-Centered UI/UX
    Bespoke Web Design
    Responsive Architecture
    Strategic Development
    Ecosystem Support + Maintenance

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Meet the Founder

Tara serves as a Creative Holistic Design Strategist who believes that every element of business, brand, and life is deeply interconnected. With over two decades of experience, she builds brand ecosystems that are conceptual, organic, and elegant—blending high-level design with an intentional, advisory approach. Guided by her yoga practice and a commitment to human-centered design, Tara prioritizes "creative communication" that fosters both brand growth and founder well-being.

Her work has been featured in premier outlets including Domino, Dwell, Apartment Therapy, DesignSponge,* and Real Simple. A recognized voice in the industry, her visual contributions have appeared in The Society of Illustrators, PRINT Magazine, New York Magazine, and Yoga Journal. Tara holds a degree from Syracuse University’s School of Visual and Performing Arts, where she also served as an Adjunct Professor in the School of Art and the Newhouse School of Communications.

profiles | published

Architectural Digest
Yoga Journal
design*sponge
Voyage LA Magazine
Print Mag
Society of Illustrators
American Illustration
3x3
CMYK

Client List

American Greetings
Ami Vitale photography
Babysoy
Bella Figura
Carolyn Tran Photography
Danielle Beinstein
decor8
Elizabeth Lawson Design
House Beautiful
SUNY ESF
Everson Museum
Great Arrow Graphics
Hair Habitat
IKEA
Love Nature NYC/JG&CO
Mad River Well Well Services
Nine Cakes
Northwestern
Prema Yoga Brooklyn
ReadyMade Magazine
Rizzoli New York
Syracuse University
Teaselwood Design
Woodstock Farm Sanctuary

“Only those who will risk going too far can possibly find out how far one can go.”

— T.S. Eliot