Tara Hogan is the founder of INK&WIT established in 2003. She is the Art Director, Designer, and Illustrator of INK&WIT, TULSI by Tara Hogan and collaborates with lovely clients all over the world on branding, stationery, and illustration. Her vision stems from understanding everything is connected in our life. Her passion and vision is to create conceptual, organic, elegant and simple designs with an illustrative impression. With over fifteen years experience and inspired by her yoga practice, Tara has made positive beautiful creative communication her main focus. Tara's work has been seen on blogs such as Domino,, Apartment Therapy, design*sponge, decor8, TimeOut NY, Dooce, and Real Simple. Tara's illustrations have appeared in the Society of Illustrators, American Illustration, PRINT Magazine, ReadyMade, New York Magazine, Yoga Journal, Venuszine, Uppercase and CMYK and published in books by Scholastic, Charlotte Rivers, and German Publisher, Zeixs. She is a graduate of The School of Visual and Performing Arts, Syracuse University.

Tara currently teaches design and illustration as an Adjunct Professor in the School of Art and Newhouse School of Communications at Syracuse University.

photo by Grant Taylor Photography

photo by Grant Taylor Photography



BRANDING Strategy/consulting

Logo, Fluid Brand ID,  Illustration, Stationery & Print
Web/Blog Design & Development, Packaging, Lookbook, Editorial, Signage, Posters/Print

Illustration & Art, Pattern & Textiles, Photography Art Direction
Prop & Styling, Limited Editions, Collaborations


American Greetings
Ami Vitale | National Geographic Photographer
Bella Figura
Brooklyn Bride
Carolyn Tran Photography
Elizabeth Lawson Design
Everson Museum
Garden Eats
Great Arrow Graphics
Hair Habitat
Love Nature NYC/JG&CO
Nine Cakes
poppy + seed
ReadyMade Magazine
skinny skinny
Syracuse Midwives
Syracuse University
Woodstock Farm Sanctuary